Bird trade

White feathers from toroa were highly valued in European and American fashion markets. As a preserved specimen, this magnificent manu — with a wing span of more than 3 metres — would have been intriguing.

Image credit: Diary of John Waring Saxton, entry 4 April 1842. Ref: MS-Papers-0107-1-11 Alexander Turnbull Library.

Page in a diary showing a drawing of a captured toroa (albatross) and the diary entry below.

In colonial Aotearoa New Zealand, thousands of native birds were slaughtered and their skins or feathers sold overseas. For Māori, manu were, and are, a taonga of the taiao (natural world). Find out more by exploring our collections and curated resources.

Read a story about our colonial bird trade

This poignant and exquisitely drawn image illustrates a migrant’s diary entry about the capture of a toroa (albatross) from the ship Clifford during its voyage to New Zealand in 1842. John Waring Saxton (1807–1866) gives a graphic description of how the toroa was hauled on deck half-drowned and then crushed to death. He goes on to write, ‘As it is intended to stuff [the albatross], it was thus killed in order that the skin and feathers might not be damaged.’

The killing of toroa by passengers and crew on ships traversing the oceans appears to have been relatively common, if mostly opportunistic. But this event was indicative of a seemingly insatiable appetite among European travellers to ‘new world’ countries like Aotearoa for hunting and selling manu (birds), some live but most dead, for avid collectors at ‘home’.

For Māori, as for indigenous cultures worldwide, manu were and are taonga — as messengers, augurs and teachers, and they featured prominently in pūrākau (traditional knowledge stories). New Zealand’s bountiful manu were not only a source of food and prized for adornment, but were also indicators of the mauri (life force) of the taiao (natural world).

In country after country where indigenous people had long lived in coexistence with their bird populations, new arrivals — visitors and colonists alike — plundered the exotic creatures, and there was no shortage of willing buyers. Manu were collected and traded by both individuals and institutions such as museums. Feathers were also highly sought after as fashion accessories, as well as for use in trims and embellishments for garments. As demand exploded, manu became commodities and their populations were decimated.

It is not known exactly how many of New Zealand’s unique manu were hunted and exported around the world, but the number has been described as astronomical. Taxidermists preserving specimens operated throughout the country, feeding this trade. It wasn’t until 1922 that a complete ban on hunting most native manu in New Zealand came into effect.

Today, toroa continue to be harmed by human activities, most commonly as fisheries by-catch. The Department of Conservation estimates that a million seabirds drown in drift nets each year in New Zealand territorial waters, and toroa are frequently caught on hooks set by commercial longliners.

Story written by: Rene Burton and Erena Williamson

Copyright: Turnbull Endowment Trust

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Te Marautanga o Aotearoa

Tikanga ā-iwi:

  • Te whakaritenga pāpori me te ahurea

  • Te ao hurihuri

  • Te wāhi me te taiao

  • Ngā mahinga ohaoha.

Te Takanga o Te Wā (ngā hītori o Aotearoa):

  • Whakapapa

  • Kaitiakitanga.

New Zealand Curriculum

Social sciences concepts:

  • Identity, culture, and organisation

  • Place and environment

  • Continuity and change

  • The economic world.

Aotearoa New Zealand’s histories:

  • Māori history is continuous

  • Colonisation and its consequences.