Around New Zealand with Reed
Auckland and the Hibiscus Coast

Colour reproduction from 'Auckland and the Hibiscus Coast', Wellington: AH & AW Reed, 1965
Auckland and the Hibiscus Coast
Auckland, 'Gateway to New Zealand'; busiest and most popular point of entrance for travellers by air or sea, most important commercial centre, highest industrial concentration, area with the largest population – these are some of the factors which make Auckland New Zealand's premier city …
The climate is sunny. Temperatures all year round are never less than moderate and in spring, summer and autumn, they are unusually warm. Swimming is everyman's relaxation. Surely nowhere else in the world can there be so many privately-owned small craft or so great a concentration of practical yachtsmen!
This Kowhai Gold booklet positioned Auckland as New Zealand’s work-hard, play-hard Queen City. It featured various cultural institutions, such as the Art Gallery and Museum, in addition to drawing notice to Auckland's nightlife; 'rugby, racing, rowing, running and all the other sporting activities in the city; and the surrounding smaller cities, including the Waitakere Scenic Drive, and vineyards in Henderson.
Auckland and the Hibiscus Coast, Wellington: AH & AW Reed, 1965. No credit information was published in this booklet.
Image and text extracts appear courtesy of Reed.

