Industrious Kiwis

Turners and Growers displaying coloured Kiwifruit in Asia

zespri-kiwifruit.jpg

Smith, Ashley W, 1948-, News - Turners and growers are displaying coloured kiwifruit in Asia and also challenging Zespri's exclusive marketing status, 30 September 2009, Digital cartoon, New Zealand Cartoon Archive, Alexander Turnbull Library, Reference: CDL-0012502

Turners and Growers displaying coloured Kiwifruit in Asia

The New Zealand kiwifruit industry began in 1904 when Wanganui teacher Miss Isabel Fraser brought seeds back from a trip to China. Traditionally known as the Chinese gooseberry, the fruit was renamed Kiwifruit for export marketing reasons in the 1950s.

This cartoon by Ashley Smith depicts the Kiwifruit industry and the dominance of Zespri in the export market. It refers to Turners and growers displaying coloured kiwifruit in Asia and also challenging Zespri’s exclusive marketing status.

Permission of the National Library of New Zealand Te Puna Mātauranga o Aotearoa must be obtained before any reuse of this image.

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