Industrious Kiwis
Haere mai! Welcome to New Zealand

Mitchell, Leonard Cornwall, 1901-1971, Haere mai! (Welcome) to New Zealand, paradise of the Pacific, 1932?, Photolithograph on cover of booklet, Printed Ephemera Collection, Alexander Turnbull Library, Reference: Eph-A-TOURISM-1932-01-back
Haere mai! Welcome to New Zealand
The Department of Industries and Commerce, Tourist and Publicity was instituted with the view of assisting the industries of New Zealand. Tourism is a valuable industry in New Zealand. This booklet cover, designed by Leonard Cornwall Mitchell in 1932, promotes New Zealand as a tourist destination.
Permission of the National Library of New Zealand Te Puna Mātauranga o Aotearoa must be obtained before any reuse of this image.
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