The Magnet that Draws the Crowds
Advertisers want to appeal to the widest possible audience to get their message across, so they use the latest in design and language in order to catch the attention of the reader or viewer.
This makes the Alexander Turnbull Library's ephemera collection a vivid reflection of trends and fashions in the past, and it is a rich source of visual material for historians of graphic design, typography and informal language.
HAKA! Speaking with every move
Visit the exhibition at our Auckland site in Parnell, or grab some teaching resources.




